Fresh Seafood in the Desert


President, Founder and CEO of Honolulu Fish Co., Wayne Samiere

Las Vegas may be far from the ocean, but we're able to give our guests fresh seafood in the desert (which may seem impossible) thanks to Honolulu Fish Co. (HFC). The Hawaii-based fishery ships seafood fresh from the ocean to our loading dock in 18 hours or less on a daily basis. Our chefs are able to keep guests' seafood cravings satisfied and serve up the freshest, highest quality fish every day thanks to HFC's fish shipments.

The 18-hour process begins with fishermen catching the fish. HFC then processes the fish using the Japanese "iki" method, which is the industry standard for producing sashimi-quality meat. The fish are ice killed and bled immediately (while the heart is still beating). They are promptly chilled down to near freezing temperature levels. The boats even lay carpet on their decks so the fish can be processed on a soft surface. This process is necessary to produce the highest quality meat for the raw fish market.

HFC puts the fish they ship through strict quality standards. All of their fish are caught using sustainable fishing methods; they do not use nets, traps or trawls in the process. The seafood must be "iki" processed and their fish meat must have high translucency, low water content, high oil content and PH.

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After the "iki" processing method, the fish are packaged in thermo dynamic heat shielded boxes. The meat is vacuum sealed and then packed with custom gel ice and specially developed absorption pads that help to prevent excess moisture. They are immediately shipped via Fed Ex Air to the M Resort. Once the shipment arrives at our loading dock, it is sorted and sent up to our different restaurants to be prepared by our amazing chefs!

If you're dining on Sashimi Tuna, Mahi Mahi, Ora Salmon, Ono, Swordfish, Snapper or Grouper at any of our restaurants, you're enjoying fish that came straight from Hawaii. The next time you order sushi or other seafood specialties at M, just remember that fish traveled a long way to get to your plate.