Behind the Scenes - Oct. 5's Commercial

5sCommercial1You may have noticed that we've recently been producing our M Resort commercials in-house. It's a huge undertaking - the creative process and concepts, the script writing, getting all the equipment together, finding just the right actors and actresses, the big day (or days) of shooting and finally putting it all together and sending it out to the world.5sCommercial2

We're just finishing up our latest project - a commercial you'll see in just a few days for our huge new promotion next month - the October 5's. You'll see all the details online and in print soon, but so you know it's going to be 5 weeks of drawings, 5 cars (some lovely 2011 Land Rover LR4's from Land Rover Las Vegas), 500 winners and more than $500,000 in cash and prizes. Drawings will be every Saturday at 8pm and you can start earning entries this Sunday, September 26. You can stop by the iMagine Rewards center here at M for all the details.

We had an awful lot of fun shooting this one as it's the first time we got to work with a green screen or blue room in this case! All the images and background will be superimposed after the fact, so our actress had to do an awful lot of pretending. We think it's going to turn out great, so watch for it soon! Here are a few images to give you a behind-the-scenes look at the shoot. We hope we'll see you all in October to participate in the promotion and best of luck!5sCommercial35sCommercial4